A collective gathering of forces by non profit organisations and showcase festivals in six countries (UK, Germany, Sweden, Estonia, Iceland and Spain) to increase equality in the music business. Keychange is inspired by the brave female forerunners, challenging male power structures and forming their own career and artistical expression.

Are you a female artist and music creator?

You can apply to be part of Keychange until August 20, all info below. 5 artists from Sweden will be selected for the project and programmed to showcase at one of the participating festivals. The selection will be made by the programmers of the festivals. The project focuses on emerging artists with some international experience and distinctive and original talent. 

As artist, you will also attend 1-2 international network meetings where all 60 participators of Keychange gathers. All along the project you will get access to  skills developement. tutorials and creative labs in fields like music production, design, concept developement, innovative tech sollutions and more. Keychange covers travel, accomodation, per diem and some performance fees for the show cases.

The participating artists shall match the ethos of the festivals and you will be encouraged to state which festivals you want to play at and why in the application. Take a look at the websites of the festivals listed below. 

Are you a female innovator in the music industry?

Keychange also address brave female innovators in the music industry and you can apply to take part in Keychange until August 20, all info below. You might be agent, manager, blogger, journalist or a producer. Maybe you work in an innovative non profit organisation, run an independent festival or a record company. You will be able to attend 1-2 network meetings, interact with brave female innovators of Europe and take part in creative labs in the fields mentioned above. There will be great opportunities to enlarge your network, exchange ideas and form new projects with support from the experts of the project group.

How to apply!

There are two steps in applying:
1. Please register here:
2. Please find the application here:
There is a step to step guide on how to apply here: We also advise you to read through the information of the project and the person specification outlining what we are looking for here:

If you have questions about Keychange or the application. Or if you'd like to suggest participants to the project. Please mail Ragnar Berthling at Musikcentrum Sweden (

Keychange has three major purposes:

* to put a strong searchlight on female artists with great potential and originality and to make them take important steps in their career during the project, AND to bring good exposure for the artists from the industry.
* to create a strong international network of female artists and innovators, future leaders and key persons.
* to move initiative and power towards equality, and to break excluding economical and social structures in the music industry.

There will be a total of 60 artists and key persons from the six participating countries in Keychange + 6 electronic artists going to the Canadian festival MUTEK.

Keychange starts in the fall of 2017 and takes place all of 2018. Festivals in the project is Reeperbahn (GER), The Great Escape (UK), Way out West (SE), BIME (SP), Tallin Music Week (EST), Iceland Airwaves (ICE) and MUTEK (CA). The project is led byt the festivals in each country apart from UK where PRS for Music Foundation is leading the project (as well as beeing the lead Keychange partner) and Sweden where Musikcentrum Sweden is project manager with associate partners Way out West, the tech company Auddly and Export Music Sweden. Keychange will during the project reacha out for collaborations with all partners working for gender equality in the music industry. The core part of the project is funded by Creative Europe together with national funds and sponsors such as STEF and Spotify.